"What you want is for the user to feel what the experience is like in that car,” says director Jason Beauregard. “That sensation and feeling comes from the experience hitting your emotional receptors. It heightens your senses in a way you don’t get with conventional film, and you really feel that with the twist in the end,
when essentially you, as a viewer but also a character, die.” (Eric Adams, WIRED)
Last year I worked on a virtual reality film with Vayner Media and Diageo, the liquor company that owns Johnny Walker, about the consequences of drunk driving. The film follows the stories of the people inside three cars that will converge in an accident later in the evening: a young married couple on their first date post-baby, a group of 20-somethings on their way to a party, and an aspirational young woman headed home from drinks with the clients after landing the big job. The looming question - who is going to cause this accident?
The company eventually plans to roll-out the film at events with a fully functional chair the viewer can sit in and be fully immersed by the movement of the cars in the film, accident and all, to fully simulate the experience of being in a car accident.
The film has recently been renewed for another year of online usage - which means you've got a little more time to watch it with standard VR goggles for an enhanced, up-close experience with these characters, and the car accident that ensues.